Evaluation

Media Evaluation on Prezi

This is my evaluation, done on Prezi became a new experience for me as it was my first time using the software, after a while when I became more confident, I was able to plan out the stucture of my evaluation setting everything into place. It was difficult at first but essentially was a new form of technology which I was happy I had learnt. I know that I will deffinately be using this in the future.

Audience Feedback

The group was able to gain additional feedback by uploading the video onto Facebook (a social networking site) where comments were made, the majority of it being positive. However, the results could be biased as the comments were from our peers, who may not want to hurt our feelings saying negative things about our products.

Having filled out the questions required int he questionnaire, we were able to draw audience feedback and as it had been carried out by approximately 31 people, our group felt that it was reliable. On the other hand, the questionnaire was filled out by females, meaning it cannot be generalised considering the fact that our target market was for both male and female.

Media Showcase

On the 9th February, a showcase was to be held to the public (based in our school) where were finally given the opportunity to reveal our work, show our trailers, posters, and magazine covers whilst given small amounts of information of information to them about it. Having watched it, they were required to fill out a questionnaire specifically for our group with statements giving them an option to agree or disagree.

Overall it was a great success as many members of the audience left feeling inspired, influenced and positive that they would view our trailers if made into a new film, congratulating us on the skills and effort used to make our products.

Construction Of Film Poster

This picture was originally taken outside on of the locations used in the trailer, we particularly chose it because it was a domestic environment meaning the audience could possibly relate to it making it more realistic.




The first stage in editing the photograph was to make the image darker, giving a more dark/isolated feel, this was done by manipulating the brightness and contrast. The next step was to duplicate the image, enlarge, decrease the opacity and place it over the first image representing a 'Ghosting' effect similar to which is shown in the trailer.


The third stage was to add in the hand, which in this case symbolises, Lucy's hand coming towards her, as she is the one who is responsible for the deaths caused. It also has a decreased opacity as our target audience is 15, so mild violence and blood is permitted. Later the logo and tag line were added making it look more professional and easier linked with the trailer.

Finally, after alterations, we decided to include the credits in the poster, again to give a more professional outlook, and also to give credit where it was due. As well as this, we included the BBFC 15 logo to show what age the film is targeted at, from a glance, and did final adjustments to the image darkening the sky and making the images stand out using contrast.

Final Magazine Cover

I began by taking the image of Shreena/Lucy close up inspired by the Star Trek and ensured that there was an angle of gaze at the reader, the next stage was to remove the piercings and sharpen the image i.e. her eyes, lips and hair. Go through the same process of duplicating, enlarging and reducing the opacity of the image. When that was complete, the colour of the image was enhanced.

In the later stages, Photoshop was used to take the masthead of Total Film, and position it in the same place as the inspirational magazine, real horror film posters where included as a 'Giveaway' in the magazine just as Star Trek using Photoshop again to outline the images making them stand out (keeping to the colour scheme of red, white and black).

Lastly, the masthead was perfected, filling in the blank space in the word 'Total' and added shadow to various words to make them stand out and become easier to read. The title of the film 'Chromosome 17' was placed on the front in order to keep it consistent and allow the reader to associate it with the poster and film/trailer making it recognizable amongst the public.

Magazine Front Cover Inspiration

After researching a number of magazine posters both Total Film and Empire, we chose Total film as it had been launched in 1997 and features a range of full-length interviews with up-and-coming actors along with directors. having said that, it as not as large as Empire, we felt that total film had a more youthful vibe which appeared to focus more on our target age range (15).

This particular magazine cover was the most eye catching for the group and most inspirational as certain elements e.g. the angle of gaze and colour scheme where relevant to our teaser trailer. We also noted the fact that it was simple, with a very strong image almost drawing the reader to pick up the magazine and read it, having such words as 'World Exclusive' and large fonts being underlined.

Film Poster Inspration

Here are a number of horror posters our groups looked at which could inspire us to create our own. Our aim was to go for more simplistic approach having focused on Friday 13th. Conventions that had been used were large images, usually of the main character, eye catching masthead and tag line of the film, also being the key ones we hoped to include when creating our own, enabling the reader/viewer to be drawn to the poster and make them intrigued about the release of the film or watching it in the cinema.